Discover our Rolex Showroom Swee Cheong Watch

The dedicated Rolex Corner housed in Swee Cheong’s flagship boutique at AEON Mall offers visitors an elegant respite to discover an extensive Rolex collection in the largest shopping centre in Kota Bharu. Accented by rich oakwood panels, plush interiors, and bathed in golden light, peruse the Swiss watchmaker’s masterpieces–from the iconic Oyster Perpetual, to the delicate Lady-Datejust–in a zen-like setting. Let our warm and experienced team guide you on a personalised Rolex journey, and match you with a special timepiece that lasts a lifetime.

With Rolex Malaysia as a key partner for more than half a century, Swee Cheong Watch has molded the horological landscape in the northeast peninsular of Malaysia. Since its establishment in the 1950s, the family-owned company has grown to become one of the most reputable watch retailers in the Southeast Asian country.

Nestled amongst the boutique’s gilded showcase area, Swee Cheong Watch’s extensive collection of Rolex timepieces stand as testament to the Swiss manufacturer’s exquisite craftsmanship, running the gamut from the iconic Oyster Perpetual to the sleek Cellini Dual Time in a mélange of finishes. Here, customers are invited to dive into the multi-faceted universe of Rolex within the comfort of the flagship’s gilded interiors, while experienced sales advisors help navigate the perfect combination of styles and functionality to suit any wrist.

Let the experience of purchasing a Rolex watch become a journey of timekeeping discovery at Swee Cheong Watch. Having amassed decades’ worth of knowledge and expertise, our knowledgeable team is on hand to enumerate on each watch’s technical detail and craftsmanship.

From our dedicated Rolex flagship in AEON Mall to the comfort of your own home, browse through the Rolex collection in-store or online. Discover the latest in watchmaking innovation through Swee Cheong Watch’s digital catalogue, and simply make an appointment with your contact details and preferred mode of correspondence and our Sales Representatives will contact you at the earliest possible time. A virtual dream, turned to reality.

Up to today, at Swee Cheong Watch, we are truly proud of the close-knitted partnership with Rolex which has been built up for more than half a century. This underlies the immense trust we have in the quality of Rolex watches. We invite you to start your Rolex journey with us to experience the unique and personal touch of an independent, family-run company reputable for its integrity, sincerity, knowledge and passion.